Victoria's Secret is the first company most people think of when it comes to unattainable body standards. Their “Perfect Body” campaign only featured undernourished-looking models. Their annual fashion show only includes that same model type, and their stores bombard you with images of the same, perfect, blonde model.
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Abercrombie and Fitch (A&F) found itself in hot water after its CEO stated that he didn’t want ugly people wearing A&F clothing. Additionally, their models and store associates are required to be “hot” and seem to be a size zero. Sadly, they haven’t shown any indication that they’re going to change anytime soon!
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American Apparel is very fond of edgy advertising, including placing unhealthy-looking models in compromising positions. On their website, they don’t offer sizes any bigger than a large, and even those run small. Many healthy-sized people can't even fit into their clothes!
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Express' clothing is high-quality and affordable, but they could really afford to bring body diversity into their advertising. They’ve had several big-name models in their ads, such as Karlie Kloss and Hailey Baldwin. You know what those models are primarily known for? Their slender figures.
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Forever 21 likes to live on the edge, and a big part of that edge is rail-thin, disheveled-looking models with almost no exceptions. There’s nothing wrong with this body type, but they should also cater to those who are shaped differently.
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Nasty Gal considers itself to be a company that takes pride in empowering girls and women. After it got leaked that they fired a woman for being pregnant, plus several other discriminatory terminations based on appearance, I’ve lost respect for them.
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Topshop is steadily gaining popularity in the U.S. When you visit the their website, the first thing you see is a huge image of nine waiflike models with angular faces. If you have nine different models in one photo, wouldn’t it be a better marketing tactic to showcase nine different body types?
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Calvin Klein and Kate Moss started the “waif” model trend and continue to follow it. Their hashtag is #mycalvins, but they’re excluding and discouraging a huge group of people from buying their jeans and undergarments by not showing them on any body types other than those like Kendall Jenner's.
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Nikibiki is widely known for their high-quality athletic wear. Because of this, you would think that they would show a variety of healthy bodies on their website. Do they? Nope, they just stick to the ultra-skinny one. They need to learn that healthy comes in many shapes and sizes!
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This popular jean company is busy promoting their new cut, “Wedgie Fit," which is strange enough. What makes it even worse is that I can’t find a single model on their website who is bigger than a size two. I hope they realize that they need to cater to their entire, variety-filled customer base.
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