Taylor famously uses vivid colors to depict her eras and albums—and Speak Now is purple, period.
So, of course, to announce the release date for Speak Now (Taylor's Version), Taylor unveiled an enchanting new look for her set, donning a purple bespoke gown by Nicole + Felicia.
On the opening night of the European leg of the Eras Tour in Paris, Swift stunned audiences who thought they knew the entire concert by heart.
No longer! She switched up sets, cut songs, and added an entire "Era" honoring her latest album, The Tortured Poets Department. Even better, she burst onto the stage with incredible visuals and a high-low wedding dress plastered with lyrics from her song "Fortnight."
For her Fearless set, Taylor sparkled in a sequin ombre gold-and-silver fringe gown designed by Roberto Cavalli.
The fringe gave her plenty of room to twirl around to her hits like "Love Story," "You Belong With Me," and "Fifteen."
For the scathing song "The Smallest Man Who Ever Lived," Taylor donned a military-style coat over her wedding dress and marched down the stage. Behind her, a My Chemical Romance-esque marching band followed suit. Many fans were confused by this imagery since she typically reserved it for earlier albums like Fearless, Red, or 1989.
This, however, is a military death march, and each member is taken out by "stray bullets" and flashes of red. During the final verse, Taylor goes down, symbolizing how it felt to be at war in her relationship and ultimately "going down with the ship."
Taylor opens The Eras Tour with the Lover era—making her grand entrance to fan favorite, "Cruel Summer"—in a custom-made Atelier Versace bodysuit.
The outfit, glittering with pink and blue jewels, pays homage to the enchanting pink and blue skies that grace the cover of the "Lover" album. And, of course, we can't forget the silver knee-high Christian Louboutin boots!
For "Down Bad," Taylor wears the same TTPD wedding dress, but she shocked viewers everywhere with her new stage design. The block she lays on moves around the stage to make an infinity symbol and a UFO actually looks like it's tracking her around the stage!
The song heavily relies on UFO and alien abduction imagery to symbolize her last relationship being so intoxicating and transportive just to be abandoned "safe and stranded" in the end.
It's the one tour outfit that famously never changes—she's been rocking the same Roberto Cavalli catsuit while performing the Reputation era since the Reputation tour in 2018.
Fans theorize she'll debut a new Rep suit when (if ever, at this point) she announces Reputation (Taylor's Version).
Surprise! There's another new Lover bodysuit, and it might be one of our favorites of the entire lot. It looks like a sparkling sunset and perfectly complements the warm, cloudy imagers behind her.
We believe that this is her attempt at reclaiming her "sparkling summer" after she experienced two crushing heartbreaks during the U.S. leg of the tour in 2023.
The entire TTPD set is pure theater-kid perfection, particularly when she swaps her wedding dress for a "Female Rage, The Musical!" interlude.
Two dancers pretend fo forced her into heels, a two piece, and ringleader jacket to perform her hit "I Can Do It With A Broken Heart."
For her Folklore set, Taylor wore an off-white Alberta Ferretti dress covered in crystal embroidery—and those flowing sleeves are like something out of a fairy tale.
1989 was Taylor's introduction to pop—and is still hailed as one of the best pop albums of all time—and her tour outfits from the era were iconic.
So she enlisted Roberto Cavalli to recreate her iconic 1989 World Tour outfit, complete with matching Christian Louboutin boots!
Taylor also brought back her most famous outfit from the Red era—although this one pays homage to her iconic song, "We Are Never Getting Back Together."
She also rocked the "A lot going on at the moment" tee that's become synonymous with her cryptic "Easter eggs."
Taylor opens up her Midnights set with the Lavender Haze outfit—and my Halloween costume for the rest of time—an Oscar de la Renta crystal t-shirt paired with a purple Oscar de la Renta faux fur coat.
This is likely the comfiest outfit of her whole Tour!
Perhaps the most fun addition to her new outfits are the alternative Red-era shirts that harken back to the "22" music video.
These shirts are fun for fans to decode. One references her vault track "I Bet You Think About Me," while the other is clearly a tongue-in-cheek reference to a viral video, "This is Not Taylor's Version."
Taylor struts to several of her bops from Midnights in her now-iconic, bedazzled midnight-blue bodysuit, including "Bejeweled."
The visual graphics are stunning throughout every era, but she really amps it up during the Midnights set, as it's the finale of the 3-and-a-half-hour-long evening.
Taylor slayed her movie premiere's red carpet just like she slayed on stage—bejeweled and bedazzling in a blue strapless, embroidered floral cutout by Oscar de la Renta.
This set is filled with Easter Eggs and satire. First, she borrows imagery from the silent film era as she reluctantly dongs her "popstar persona," which points us back to her self-referential album closer "Clara Bow."
Second, the song itself contains super depressing lyrics but with a poppy, upbeat melody and a super relatable chorus that will be stuck in your head for days: "I'm so depressed I act like it's my birthday every day. / I cry a lot, but I am so productive, it's an art."
During her Folklore set, Taylor's all about outfits that flow with her. The Alberta Ferretti dress, with its bright green hue, delicate mesh detailing, and leaf embroidery, is one of our personal favorites.
And it wasn't just the dress that made an impression; Taylor's entire Folklore set is a masterpiece, weaving together storytelling, striking visuals, and epic performances that keep leave everyone in awe.
Throughout the two-year-long Eras Tour, Taylor likes to play with all the colors of the rainbow. During her 1989 set, she switches it up each night with a different-colored, sequin two-piece Roberto Cavalli set.
Some nights she's pink, some nights she's green, others, orange, and on this night during a performance of "Bad Blood"—1989 blue.
Taylor donned all blue for the announcement of 1989 (Taylor's Version) at the last night of her Los Angeles Eras Tour show.
The night is sparkling, and so is she, in this Nicole + Felicia gown. This has become known as the "Enchanted" dress, as it pays homage to the gold Valentino ballgown from her Speak Now Tour.
For her iconic Fearless set, Taylor paid homage to the original fringe dress she wore on the Fearless tour, also designed by Roberto Cavalli.
She paired the throwback look with silver knee-high Christian Louboutin boots and a bejeweled guitar.
For the highlight of her Red era, Taylor graced the stage in a dramatic, red Ashish coat over her matching romper—and her guitar was red to match too.
Her soul-stirring 10-minute rendition of "All Too Well" is a religious experience Swifties paid good money to see—drawing us all too well into the depths of her heartfelt lyrics.
Taylor is notorious for switching up everything from her music genre to her sparkly outfits.
Throughout The Eras Tour, she's shown off different variations of the Lover bodysuit—like this gold-and-blue version she wore to promote 1989 (Taylor's Version).
Another take on the Enchanted dress; Taylor switched it up for her Speak Now set during her Tampa tour, wearing a stunning Elie Saab Haute Couture silk tulle ballgown embroidered with organza petals.
The black, silver, and gold fringe dress for the Fearless set was for the nostalgic Swifties and nostalgic Swifties only.
Taylor wore a very similar version of this dress during her original Fearless tour, and it makes us feel a bit emotional to see her twirl around in it to the same songs over a decade later.
Taylor donned another Alberta Ferretti dress—this time in blue—for the 1989 (Taylor's Version) announcement.
During her Lover set, Taylor rocks a glittery Versace blazer over her bodysuit, along with a pair of knee-high Christian Louboutin boots.
Some nights the blazer is silver, some nights it's pink, and some nights it's black. You just never know what The Man is going to do next!
During her acoustic set (where she performs two surprise songs), Taylor covers her sequined Roberto Cavalli 1989 outfit and Christian Louboutin boots with this stunning yellow dress.
Another look at Taylor's iconic Roberto Cavalli two-piece, sequined set for her 1989 Era, complete with a 1989-blue microphone.
Even the Surprise Songs got a makeover. The high-low flowy dress with a low neckline isn't necessarily too different from her original Surprise Song dresses, except for one key adjustment: no sleeves!
Between sets, Taylor has to change from one outfit to another within minutes, and she always seemed to get stuck in the cold-shoulder sleeves of the other dresses. Now, her arms are free!
Taylor looked truly enchanted when she debuted this stunning Zuhair Murad ballgown for her Speak Now Era on night two of her tour.
Another look at Taylor's blue-and-gold bedazzled Atelier Versace bodysuit.
Throughout the tour, Taylor dons different versions of the suit to open the show with her Lover era.
We couldn't resist sharing an other shot of the orange Lover bodysuit. Just look at it in all of its glory! It actually looks like she's the sun rising from the darkness to light up the room.
Best believe she's still bejeweled with or without a man at her side. She will illuminate an entire sold-out stadium even on her worst days because she's that girl.
Ah, the famous, bedazzled Midnight bodysuit she left in with Travis Kelce on her Buenos Aires tour stop.
After she performs "Lavender Haze" in her Oscar de la Renta bedazzled t-shirt, she does a quick costume change into her Oscar de la Renta bodysuit during "Midnight Rain" to perform the now-viral "Vigilante" dance.
Oops! She did it again... It's another new Blazer for "The Man," and you can never guess the color... Yeah, orange.
This set sports the same orange-to-purple ombre that her Lover bodysuit did, and we can't help but get a bit suspicious... Is this because she's reclaiming the summer, or is she hinting to another secret album?
The multiple new two-toned sets Taylor debuted on the European leg of Eras are crowd favorites. Not only are they a completely new silhouette from her previous outfits, but she's experimenting with color, too.
Swifties love these sets, especially the circle skirt, because it harkens back to her original 1989 tour. However, the boots she chose are also two-toned, and not everyone loves the mismatched aesthetic from head to toe.
Another look at the stunning Alberta Ferretti dress from Taylor's Folklore set.
Taylor's Evermore set is a true treat for Swifties. Taylor dons her yellow Etro dress during the whimsical era, and even adds a matching Etro cape for the performance of "Willow."
She also takes to the piano for a few numbers—and her microphone changes from bedazzled to seemingly wooden.
Staying on theme with the night's 1989 (Taylor's Version) announcement, Taylor switched up her usual purple Enchanted gown for a blue Nicole + Felicia one.
And of course, she had a matching blue guitar to complete the ensemble.
Another look at the powdery blue Alberta Ferretti gown Taylor donned on the night of her 1989 (Taylor's Version) release announcement.
Fans have come to associate the flowy dresses with the whimsy of the Folklore and Evermore eras, but the singer switched up the color to mark the special occasion.
One of the biggest changes to the Eras set was a long time coming: combining Folklore and Evermore into one combined "sister" set. Don't get us wrong, we love those albums, but they definitely didn't need separate 30-minute slots.
With that being said, she combined the two flowy dress styles for "Folkmore," making sure to keep the ethereal applique from Evermore and the billowing sleeves from Folklore.
Along with the combined Folkmore dresses, the sets have been combined, too! We're not going to lie, this might be the best set design for the entire show, and that's saying something!
Taylor clearly planned to combine Folkmore from the beginning because the Folklore cabin surrounded by the sparkling Evermore forest is simply magical!
Another of the Folkmore dresses has inspired a healthy debate between Swifties around the world: is it pink or red?
Countless sites have deemed it pink, but it's such a rich, deep shade that it's barely in the same arena as the Barbie pink Lover set. What do you think? Let us know in the comments.
While we'll never forgive her for cutting "Long Live" from the Eras Tour, we can nurse our wounds with the newest "Enchanted" dress.
The lilac seems to be a staple for her this summer, as she shared a snap of herself wearing Popflex's lilac pirouette skirt for the Fortnight Challenge, which is even mentioned in the TTPD Anthology song "imgonnagetyouback."
Taylor is famous for her relationship with her fans. And in true Taylor fashion, she stopped to take selfies with fans when hitting the red carpet for her movie premiere.
This is one outfit we missed at her Eras Tour. The singer wore the dramatic gown to perform "Don't Blame Me" and "King of My Heart" on her 2018 Reputation Tour.
(Neither of those songs made the cut on the Eras Tour).
This is another look we missed during the Eras Tour. The singer wore the sequin dress and black blazer to perform her iconic hit "Getaway Car" at the 2018 Reputation Tour.
The song didn't make the cut for the Eras Tour, and Netflix removed the Reputation tour from its platform. But our memories of this performance will live on!
While the theme of the Eras Tour was bright and sparkly, understandably, we really missed some of the grit of the Reputation tour.
The only costume that made it to Eras was the famous Reputation bodysuit, which we love—but we're also still in awe of the mostly black wardrobe from the Rep tour.
We also can't believe Taylor didn't pay homage to any of the rainbow fringe dresses she rocked on stage during the Reputation tour.
The colors would've fit in perfectly with the Eras Tour theme, but with all the costume changes we can't complain. Mother keeps us fed!
