JCPenney is a favorite for many shoppers looking for good deals on any day, and their Black Friday sales never fall short. This year, the store is starting Black Friday early online, and they advertise major savings for thousands of items—55% off select clothing, 60% off select furniture and home items, and a whopping 75% off for certain jewelry brands and styles.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for JCPenney from 2019 to today:
- 2019: 61.0%
- 2020: 56.7%
- 2021: 57.6%
- 2022: 64.7%
- 2023: 59.1%
- 2024: 76.2%
Macy’s is always a popular Black Friday hot spot, but this year we’re expecting deals like we’ve never seen before. The deals (which can be as much as 70% off on certain items) begin with early access Black Friday starting on November 7th, with new deals popping up online and in stores until the big day itself.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Macy’s from 2019 to today:
- 2019: 46.1%
- 2020: 56%
- 2021: 58.5%
- 2022: 53.1%
- 2023: 58.2%
- 2024: 57.1%
While closed on Thanksgiving, Belk's Black Friday sales begin online in November and continue on to the actual day. Their biggest discount this year is up to 75% off gifts, apparel, home, and more. They also have 1000s of doorbusters from November 22-30, both online and in-store.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for JCPenney from 2019 to today:
- 2019: 66.9%
- 2020: 50.0%
- 2021: 56.7%
- 2022: 64.2%
- 2023: 54.8%
- 2024: 72.7%
You'll want to get started on your Black Friday shopping early at Kohl's because they're giving away $10 in Kohl's Cash for every $50 you spend during their early access promotion (November 24-29). In addition to specific Black Friday deals, Kohl's shoppers will also get an additional 15% off any purchases online or in-store during this promotion as well.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Kohl’s from 2019 to today:
- 2019: 57.1%
- 2020: 51.9%
- 2021: 49.3%
- 2022: 44.2%
- 2023: 48.9%
- 2024: 43.6%
The Black Friday savings have already begun at Target, and we expect they'll release even more deals as the actual day approaches. You'll find savings on all sorts of items at Target this year, like 50% off headphones and speakers, smart home devices, and select toys. They also have a deal of the day promotion, so be sure to check back every day.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Target from 2019 to today:
- 2019: 34.3%
- 2020: 34.8%
- 2021: 36.2%
- 2022: 32.9%
- 2023: 32.7%
- 2024: 28.7%
If you live west of the Mississippi, you may not have even heard of BJ's before, but it's a big hit in the states where they do operate. The membership-only store is very similar to Costco, and despite the fact that you're likely to find great deals there any day of the year, they're really going big for Black Friday this year. Deals are running from November 20 to December 2, with specific sales for technology, toys, home goods, and more.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for BJ's Wholesale from 2021 to today:
- 2021: 26.1%
- 2022: 27.6%
- 2023: 30.1%
- 2024: 28.9%
Every year Best Buy seems to be the hot spot for Black Friday shoppers, it seems we see people lined around the building waiting for the latest video game console or TV deal. This year, folks are looking forward to discounts some of their most famous TV brands and computer deals where you can save as much as $700. Additionally, many of their individual products will be marked down during this time too.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Best Buy from 2019 to today:
- 2019: 29.5%
- 2020: 25.3%
- 2021: 22.3%
- 2022: 22.9%
- 2023: 29.8%
- 2024: 28.4%
Be sure to check in on Amazon’s Black Friday deals all around during the holidays. This year, many of the website's sales are focused on their electronics. They're advertising major savings like up to 55% off Amazon devices such as Fire Smart TVs and Echos. They also have up to 50% off select toys and Disney, Marvel, and Star Wars merchandise.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Amazon from 2019 to today:
- 2019: 25.4%
- 2020: 26.5%
- 2021: 27.5%
- 2022: 25.7%
- 2023: 28.5%
- 2024: 32.1%
Probably the main destination for Holiday shopping for many families, Walmart always does it big for Black Friday. They even go so far as to roll out pallets with plastic-wrapped stacks of products ready for shoppers to grab. Deals begin online on November 25 and in-person on November 29.
Based on a product survey conducted by WalletHub from the past few years, here’s a list of average Black Friday discount percentages for Walmart from 2019 to today:
- 2019: 34.3%
- 2020: 27.8%
- 2021: 31.6%
- 2022: 28.4%
- 2023: 26.9%
- 2024: 37.8%
While Dell doesn't have any brick-and-mortar locations, you might want to spend a little time on their website (or stores where their products are sold), as you can expect big savings from the electronics company this Black Friday. According to WalletHub, they're offering discounts at an average of 19.4% this year (down from 25.8% last year).
The specific deals they're offering are way too numerous to list them all, but you can get up to 42% off select desktop doorbusters. Accessories are also deeply discounted—including Bose, Google, and Samsung products. If someone has electronics on their Christmas list this year, Dell is the place to shop!
Despite stiff competition from similar online retailers, Newegg is still hanging in there, and they've actually got some pretty good deals on offer for Black Friday 2024. According to WalletHub, you can expect to find average discounts on their website exceeding 20% off. Considering how pricey electronics can get, that can translate into some serious savings.
However, you're likely to find deals on their site that far exceed 20% off. If you're in the market for a new smartwatch or something similar, this is one website to watch!
Home Depot might not be the first store when you think of shopping and Black Friday deals, but they've actually got some pretty good discounts this year if you're on the search for tools, appliances, and other home goods. According to WalletHub, you can expect average discounts of around 32.4% this year.
If you really want to score big savings at Home Depot this Black Friday, be sure to check out all the deals they're offering on furniture. You should expect to see savings of around 40.6% off for these kinds of purchases. If you've been eyeing some new patio furniture this year, now is the time to act!
There's always some sort of great deal going on at Costco, but that doesn't mean they're not pulling out all the stops for Black Friday shoppers! The wholesale retailer has some good things in store this year, with an average discount of 18.3% off for goods across the entire store.
In particular, Costco is going to have some great deals on some of their more expensive items. For example, appliances discounts are going to be a whopping 24% off this Black Friday, and furniture will be even more discounted, with an average of 24.8% off the list price for items.
